Press Information
June 2008
Service Innovation and Multi Play Conference 2008
Barcelona, Spain, February 2008. - Trend Communications will participate in the IP Voice Meeting 2008.
In changing telecoms market, the operators are under increased pressure to employ new strategies for a converging market and deliver thrilling new services. It is now widely acknowledged that convergence has become synonymous with successful telco business models in this highly competitive market. VIB Events’ conference on Service Innovation and Multiplay aims to bring together experts from leading service providers to discuss current challenges, developments and trends in the converged environment. Learn how to create successful business models, succeed in the highly competitive market and identify strategic pricing models for Multiplay services. Moreover, by attending this event you will find out how to overcome challenges of Multiplay roll-out, increase quality of service across products, reduce churn and open up new revenue streams through innovative services.

The Programme
- Addressing the multi play multimedia environment, Telecom Italia
- Examining the opportunities for new value added services in a converged world, France Telecom
- Integrating mobile service in a multi play offer through an MVNO approach, Transatel
- Competitive multi play product pricing - selling multi play products to end users, Abel Telecom
- Identifying the driving forces for multi play services, Virgin Media
- Marketing of the multi play services, Telekom Austria
- Music and TV on a converged scenario, Sonaecom
- Challenges for offering IPTV and multi play services in the Nordic market, TeliaSonera
- Highlighting multi play CRM strategies to combat both external and internal churn, Orange UK
- Interactive panel discussion: Identifying the trends in multi play service innovation, DTAG/France Telecom/Eircom/PRISM Consulting/ Telekom Austria
- Social Networking, mobile and converged telecom, PRISM Consulting
- Ensuring the best experience for the customers (end users), UPC Central Europe Group
- Enabling interactive and personalised converged multimedia services, FOKUS Institute
- Driving factors for a multi play strategy” by Trend Communications,
Details
- Place: Hotel Fira Palace, Barcleona Spain.
- Date and time: 17th-18th-19th of June, 2008
More information:
Editor's Note
About Trend Communications
Trend Communications is a global supplier of hand-held test equipment and monitoring systems to the communications market. Our solutions cover Broadband Access, Voice Services, Datacomms, Network Management, Photonic Transmission, Metropolitan, Mobile and Third-Generation Networks. Trend Communications is part of IDEAL Industries Inc., headquartered in Illinois, USA.
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